(NEW YORK, New York) Out of 1000 entries, the Finger Lakes Regional 2010-2011 PR Program received international acclaim with a 2011 Gold Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI). In addition, the Wayne County Apple Tasting Tour campaign and the Mount Morris feature in the NY Times – both components of the overall program -- earned Silver Adrian Awards. The prestigious awards program recognizes top advertising, public relations and digital marketing campaigns from across the hospitality industry.
Tioga County, along with 13 other counties in the Finger Lakes are part of this regional PR program that is now entering its third year. In 2010, the region hired Quinn & Co., a top PR firm headquartered in Manhattan, to help gain national attention for the vacation region. The program has resulted in a gain of over 800 million impressions in top-tier national media outlets over the last two years, and is already seeing its share of success this year with placements appearing in New York Magazine, AAA Horizons, Fodors.com and MSNBC.com.
The HSMAI Gold Award is not the first recognition received by the regional effort. The Finger Lakes Regional 2010 PR Program earned a PRism Award from the Rochester Chapter of Public Relations Society of America (PRSA). These collective accolades are validation of the power of the collaborative efforts of the 14 counties in their official capacity as the Tourism Promotion Agencies for the Finger Lakes region. Their ability to work together has gained national attention for the region – from the media, the tourism industry and the tourists alike.
“Tioga County believes that building the Finger Lakes brand will ultimately help maintain our region as a thriving tourist destination,” explains Stella Reschke, Director of Tioga County Tourism. “Collaborations like the regional PR Program help us leverage our local dollars and ultimately help bring more visitors to our community.”